文章编号：1672-3104(2016)02-0186-07

摘 要： 冷战期间，出于反击共产主义与消解“反美主义”的政治、文化需要，美国在全球范围内输出大量的图书，致力于展现一幅“经济富足、政治民主、文化多元与社会充满活力”的美国形象，以一种非常隐性的方式推动了反共宣传，并在一定程度上强化了美国身份的文化建构和外界的心理认同，从而推动了美国文化边疆的扩张。

关键词： 文化冷战；美国图书；海外传播；国家形象塑造

Abstract: During the Cold War, because of the need of counter-attacking communism and dispelling “anti- Americanism” culturally and politically, USA exported a large number of books on the global scale as an endeavor to build American image characterized as “economic affluence, political democracy, cultural diversity and social vitality.” With an implicit propaganda against communism, it also contributed to expanding the cultural borders of America, enhancing cultural construction of American identity and psychological identification.